Aquiles Dávalos Rück is TTC’s Office Assistant in Bolivia. He mainly works with our partners by assisting and training them on how to use mobile technology to accomplish their objectives as organizations. He helps them adapt their content to fit to SMS, elaborate surveys and profile their databases. In this blog, he highlights three simple steps how to know your target group.
Many organizations struggle to compile and maintain databases of their beneficiaries. They are usually able to gather a great number of phone numbers from participants during many different projects. However, most of the time organizations have no idea who the person behind the phone number is, where he lives and what he does. This is even more the case when the target group is disperse or geographically hard to reach, in areas such as rural Africa and Latin America.